Palatants & Flavors
for Dog Food
Dog food is the one category where two audiences have to be satisfied at once. The dog decides whether the bowl gets emptied. The owner decides whether the bag gets bought again.
Our canine palatants are built for both — strong meaty and umami signals that drive first-bite acceptance, in formats that survive extrusion and stay stable through shelf life.
Where Dog Food Wins the Bowl
Three moments that decide whether a product gets finished — and repurchased.
First-Bite Acceptance
Owners judge a new food in the first thirty seconds. A dog that hesitates at the bowl reads as rejection, and the bag rarely gets bought twice. Surface-applied palatants are what turn that first approach into a finished meal.
Kibble Is Not Naturally Appealing
Extrusion strips most of the aroma from the base recipe. Whatever protein went in, what comes out is largely neutral — which is why palatant application is a standard production step in dry food rather than an optional enhancement.
Novel Proteins & Prescription Diets
Hydrolysed proteins, insect meal, and therapeutic formulations solve real nutritional problems while often tasting worse. The right palatant keeps those diets acceptable so the dog actually eats what it has been prescribed.
Our Range for Dog Food
Available in powder, liquid, water-soluble and fat-soluble formats — for surface application on kibble, inclusion in wet food, and treat or biscuit production.
Certified Quality for Pet Food Production
Our formulas are produced under certified quality and traceability systems, meeting the standards pet food manufacturers require — batch consistency, full traceability, and documentation that stands up to audit.
Have Questions? We Answer Them
Dogs respond most strongly to meaty and umami profiles — chicken, beef, liver, and lamb lead consistently. Liver in particular punches above its inclusion rate. Fish and dairy notes also perform well, especially in puppy and senior diets. Preference does vary by breed, age, and prior diet, so trialling two or three candidates is worthwhile.
Extrusion applies enough heat and pressure to strip most volatile aroma compounds from the base recipe. A kibble made from good-quality chicken can come out of the die smelling of very little. Palatants are normally applied after extrusion, during the coating stage, to restore the aromatic signal the process removed.
Often, yes — though it is worth separating genuine palatability problems from behavioural or medical ones. Where a dog is refusing a nutritionally sound food it has no clinical reason to avoid, a stronger meaty or liver profile frequently resolves it. Persistent refusal is a matter for a vet, not a formulation change.
This is one of the more valuable applications. Hydrolysed proteins and therapeutic formulations are frequently unpalatable, and a diet the dog refuses delivers no clinical benefit at all. Compatibility does need checking against the specific formulation, so we would work through that with your technical team.
It depends on the format, the application method, and whether the product is dry, wet, or a treat. We supply a recommended starting range with every sample and adjust from there based on your results. Send our specialists your formulation and we will suggest a starting point.
Palatants that turn a good recipe into a bowl the dog finishes
Tell us your format, your protein base, and the problem you are solving. We will send samples worth testing.