Palatants & Flavors
for Equine Feed
That apple and molasses make horses salivate is no secret. Capturing those notes in an additive that blends properly with feed is the part that is genuinely difficult.
Our equine flavors are built to integrate naturally into the ration — intense enough to register, stable enough to survive processing, and clean enough that owners notice the difference.
Where Equine Rations Win or Get Refused
Horses are among the most selective feeders in livestock. Three points where aroma decides the outcome.
Supplements & Medication
This is the most common reason producers come to us. Joint supplements, electrolytes, and oral medications carry bitter notes horses detect immediately and refuse outright. Apple and molasses profiles cover them without changing the feed's character.
The Selective Feeder
A horse will sort a bucket and leave what it dislikes, however well the ration is formulated. A consistent aroma across the full mix narrows the difference between components, so less gets pushed aside.
Stress & Travel
Competition, transport, and stabling changes all suppress appetite at exactly the moment condition matters most. A familiar, appealing aroma gives the horse a reason to approach the feed when it otherwise would not.
Our Range for Horses
Every flavor below is available in powder and liquid, water-soluble and fat-soluble, ready to add to compound feeds, mashes, supplements, and premixes.
High-Quality Certifications for Equine Nutrition
Our formulas are produced under certified quality and traceability systems, so our equine palatability solutions stay reliable and stable batch after batch — optimising feed acceptance and the overall feeding experience.
Have Questions? We Answer Them
Clearly, and more sharply than most livestock. Horses have a well-developed sense of smell and taste, and they demonstrate consistent, repeatable preferences rather than random ones. That is precisely why a horse will empty one bucket and barely touch another with near-identical nutrition.
Apple and molasses are the two most reliable across the widest range of horses, which is why they appear in so many commercial feeds. Anise, mint, clove, oregano, and hay notes also perform well. Preference does vary between individuals, so we recommend trialling two or three candidates in your own ration.
Three reasons, in roughly this order of importance: masking bitter supplements and medications so they actually get consumed; keeping intake steady through stress, travel, and ration changes; and giving the manufacturer a consistent sensory signature that owners come to recognise and trust.
Frequently, yes — this is one of the strongest use cases. Bitter actives are exactly what horses are best at detecting, and a strong apple or molasses profile can cover them. It is worth testing on the specific active, though, since masking effectiveness varies considerably by compound.
It depends on the format and the base ration, so we supply a recommended starting range with every sample and adjust from there based on your results. Send our specialists your formulation and we will suggest a starting point.
Expertise dedicated to creating delicious flavors that horses love
Tell us your ration, what you are masking, and the horses you are feeding. We will send samples worth testing.